Hey there goal getters,
I am super excited about today’s post. As the title says, I am going to tell you all you need to know about “Sharing the RIGHT pictures on Instagram (and online in general).”
However, before I get into the specifics, let me say this…
One of the biggest mistakes I’ve seen new bloggers and entrepreneurs make when sharing content on Instagram (and online in general) is that they either make their posts ALL about them OR not about themselves enough.
Though you may not have realized it, “what” you post and even how often you post specific content matters, especially when you’re looking to leverage your social media to gain more friends, followers, engagement and dollars.
Something important to keep in mind is this:
People don’t just buy services and products, they buy services and products from people they love and trust.
What this means is that your customers are not so much excited about your hair picture, t-shirt picture, logo pic as much as they are the fact that it’s YOUR picture. People love getting to know the person behind the brand and they fall in love with your work and your content because they’ve connected with, relate to, and love YOU.
This, however, doesn’t mean that you’re followers aren’t interested in how you can add value to their lives or how you can help them. What this does mean is that you must learn the delicate dance of knowing what content to share and when.
In order to do this you want to be mindful to always craft your posts with your audience in mind…being sure that you’re seeking to add value to their lives or solve their problem.
If you’re unsure if a photo/post will go over well with your audience, here’s a general guide I use:
If it doesn’t feel like it fits, chances are it doesn’t. If it feels spammy, chances are it is. And, if you feel you’ve been sharing too many pictures of yourself chances are you have.
Before pressing “share”, some questions to ask yourself are:
- Does this pictures/caption tell my audience who I am, what I do, and how I can help them?
- Does this photo/post deliver the experience that I want my peeps to feel when they visit my page or come across my post?
And speaking of experience, you should definitely have thought through the experience you want to deliver. You want to know whether you want your followers to feel free, inspired/empowered, fun? You want to be clear whether you’re providing a luxe experience, casual experience, boutique experience, etc?
As you know, pictures are worth a thousand words and with Instagram you have the opportunity to tell a story about your brand in a way that gets people excited, keeps them engaged, and keeps them wanting more.
If you need greater direction in this area, Hubspot provides some great insights into brand story telling, I suggest you check them out here.
As highlighted in the article, one action you can take to assure your pics are aligned with your brand story is this:
” define what your message is in one sentence — and try to have every photo feed into that,”
TYPES OF INSTAGRAM PHOTOS
If you’re just not sure of the types pictures to share, from day-to-day, here’s some great ideas.
- selfies (of course lol)
- your products in use
- you working with your customer
- behind the scenes
- daily life pictures
- event pictures
…And, don’t forget about quality!
Sharing the RIGHT photos also comes down to quality. As best you can, you want to share photos that are clear and crisp. Sharing consistently blurry, low quality photos, is one sure way to turn people away.
CAPTURING GOOD INSTAGRAM PHOTOS
Even if you don’t have the best camera, you can capture good photos by:
- Taking your pictures in places where a lot of natural light is available. Pictures taken outside during the day generally come out better than those you take in doors. If you do take pictures in doors, make sure you open blinds rather than turning on the lights.
- Placing the object that your photographing on a light or white background as often as possible. A white background makes your object “pop” and the more white space you have on your profile the less crowded and more attractive it looks.
- Being sure to not take/post all close-ups. Too many close-ups will make your Instagram grid look messy and crowded. Sidebar: If you didn’t know, people view your Instagram profile in two ways. Your current followers see your individual pictures as you share them, but new people who come across your page get a “grid” view – a view of the top 9 photos on your page.
INSTAGRAM EDITING APPS
Now, if you take your picture and it doesn’t come out as great as you’d like, here’s two editing apps that I absolutely love:
Upload your pictures in either of these apps and edit them to the best quality possible.
And one final note, on sharing the right pictures on Instagram – know your audience, know your audience, know your audience! I can not stress this enough!
If you are not clear on who your audience is – what they like, dislike, need, struggle with, what their fears are, what they find value in – you’re wasting a lot of time. To share the right pictures, you definitely need to know who you’re trying to connect with.
And just to give you further clarification on what I mean when I say “know your audience”, I included two “audience description” examples below.
AUDIENCE Example one:
If you’re a hair stylist who specializes in color and edgy cuts and you’re wanting to attract a customer who’s looking for such services, you want to have an idea of the needs and desires of your customer. You need to know what they are “looking for” that would trigger them to contact YOU. To break this down even further, let’s assume this customer (because she’s looking to get a bold/edgy hairstyle) she is one who is brave (or wants to be brave) and one who doesn’t mind standing out. She more than likely would be looking to connect with someone who make her feel alive and free. A hairstylist who is fearless herself. Keeping this in mind, you may want to share photos that give “your client’ a sense of bravery, freedom, and fearlessness? Do you see where I am going with this?
AUDIENCE Example two:
Let’s say your customer is a new mom who loves trending fashion. Let’s assume that since she’s just had a child, she’s looking for trendy/stylish clothes that are a bit more conservative. With this in mind, you may want to share pictures that give her this sense that she’s still “got it” but in a way that doesn’t make her feel like she’s being too risqué. You may also want to share pictures of places and spaces where new stylish moms hang out. By sharing pictures that encompass the clothing and lifestyle you take your customer on a journey from where she is to where she wants to be.
Okay – I know I gave you a lot, but with these tips you’re well on your way to having a more engaged, dedicated base of followers who will drool over your content and offers. Have you already implemented any of these? If so, share with me in comments below.